NEWS

BCN and the specialist in outdoor advertising, Ströer, realized a very special ooh implementation for the German automotive group Volkswagen.

The VW campaign ?Think Blue? could be seen on 43 City Light posters in cities like Berlin, Munich, Hamburg, Cologne or Stuttgart. The selected boards of the ?Bluetooth City Network? were equipped with motion sensors. Only when passers-by crossed the immediate proximity of the CLP, it got illuminated. So the claim of the campaign ?Use your energy only when it is needed.? has been extended in a very consistent way.
Additionally, pedestrians could download more info about the automotive concern and its concept of the ?Think Blue? campaign via Bluetooth, which was integrated in the advertising media.

April 10

Bluetooth Marketing network for BMW at the airport of Hamburg expanded.

The Bavarian premium automobile manufacturer, who already operates a large beamzone network at the Lufthansa terminal at airport Munich on the baggage claims and with special exhibit areas, expands its service to the North. From now on, passengers can load mobile contents from BMW onto their phones while waiting for their luggage or standing next to the exhibit area. The large scaled kick-off campaign puts the new BMW 5 model in focus. Travellers can directly download pictures and videos of the first class limousine via Bluetooth.

Since March 2010

BCN realises Proximity Marketing installation for Volkswagen at the Geneva Motor Show.

Two trendsetting technologies will come together at one of the most important automotive exhibitions worldwide. Blue Cell Networks and Fishlabs will equip the booth of one of Germany?s most admired automotive brands with a Proximity Marketing installation. ?It´s time to Think Blue? reads the claim of the actual campaign, ?it´s time to activate Bluetooth? the one of the booth. Visitors will be able to download information of the two new economical models onto their phones, right between the cars. Amongst a practical area plan of the booth, videos of the Think Blue Challenge and an animation with tips for fuel-saving driving will be available on altogether three Bluetooth hotspots.

March 2010

BCN with innovative LED solution for Valentine´s campaign

Blue Cell Networks realizes a spectacular, nationwide POS campaign at shopping windows in 19 cities in Switzerland for the mobile carrier Swisscom. The imminent Valentine´s day is the perfect reason to display Swisscom´s love for their customers. Amouros are able to share their feelings on large LED displays, they only need to send a shortcode SMS. Next to the obligatory play-out of a Swisscom wallpaper and HTML content with multilingual submittals, Blue Cell Networks realized an innovative customized solution. The Bluetooth hotspot beamzone serves next to its obligatory purpose, also as reception and processing medium to bring the SMS content, widely visible and brightly illuminated, onto the LED display.

January/February 2010

Big poster campaign in German metropolises

Fiat promotes its brand new Fiat Punto Evo, connected the Slogan "Drive the Evolution - Download completed", with a, in true sense of the words, large campaign. In Berlin, Düsseldorf, Frankfurt and Stuttgart big posters with the new car of the Italian manufactor are installed at housewalls at crowded places, such as the Potsdamer Place at the German capital. "Download completed" is also the buzz word for the mobile phone user, after the successfull Bluetooth transfer of pictures, videos and 360 degree views of the Fiat Punto Evo.

November 09

Bluetooth City Netz turn magenta

T-Mobile draws attention towards the new music identification software Shazam with the largest campaign at the Bluetooth City Net ever. 250 poster sites at German metropolis are equipped with the beamzone technology of Blue Cell Networks to provide information of the Shazam software. Furthermore passers-by can download a song-mix of the German newcomer band "Sternblut" via
Bluetooth. The campaign lasts two week from 27th October.

October / November 09

Product launch with proximity marketing

LG tours with Blue Cell Networks through German call centers to promote the brand new mobile devices LG Chocolate BL20 and BL40. Employers of the mobile carriers can download information and videos at special promotion areas and participate at a sweepstake to win the new phones.

October 09

MINI drives with Bluetooth installation of Blue Cell Networks.

The cult brand MINI ist celebrating it´s 50th birtday this year. Interested visitors can experience the the latest MINI models at the IAA in Frankfurt. The car manufacturer relies on Bluetooth to reach its target group. In combination with the agencies Plan.Net Mobile and MKT Blue Cell Networks equipped the areal and the MINI booth with beamzone^® technology. Visitors are able to download digital give aways and a fare map. At the booth itself, the visitors can prove its "coolness-factor" and transfer the photos of its apperance to the mobile device.

September 09

Opel world premiere with proximity marketing

In cooperation with Anfema innovative Bluetooth® Installations of Blue Cell Networks helping to make the world premiere of the new Opel Astra an unforgettable experience "to go". Visitors are able to configure their own new Opel Astra at terminals and afterwards download the configuration onto their mobile devices.

September 09

Blue Cell Networks and our Austrian partner Media2Max, the communication agency from Vienna, campaign for a good cause.

The Bluetooth specialists equip the Life Ball in Vienna with Bluetooth hotspots. The Life-Ball is Europes largest fundraiser in favour of Aids sickened people and the Aids research. The yearly event happens at the Vienna townhall with the ball and the famous fashion show. Blue Cell Networks and Media2Max support this event with 12 beamzones® who are installed at central locations like the entry and info-points. Guests can download programm and aftershow party information with their mobile devices. Media2Max and Blue Cell Networks provide this service free of charge in support of the Life Ball.

May 09

Within a pilot project, the worlds largest sandwich chain Subways uses Bluetooth at the Bamberg downtown restaurant to spread current news and coupons.

Handys up! claims Sub Wayne the customers. They are informed by Bluetooth download about current sandwich offers like Sub of the day and menues. Since from the year dot Subway relies on coupons as promotion tool, now a new mile stone was reached by using mobile couponing. On presentation of the mobile coupons the customer will get a discount or a free sample at the Subway restaurant in Bamberg.

since April 09

Blue Cell Networks and Stroer implemented an innovative project to the mobile provider Telefónica O₂ Germany within the Bluetooth City Networks: Grant scheme for first-home buyers by Bluetooth!

This claim on interactive poster sites invite passers-by to receive a coupon onto the mobile device for a o2 footmat. This coupon can be redeemed at the nearby o2 flagship store. Overall three sites at the Bluetooth City Networks of Ströer are used with the beamzone technology in the heart of Munich.
At our flagship store we let the world of o2 come alive. The Bluetooth poster sites in Munich expand this world and lure clients in a ludic way to our POS, states Sebastian Prange, Vice Presidnet o2 Shops

April 09

Innovativ boarding

The boarding pass at the mobile device - this enables the Lufthansa mobile check in since 2008. For the distribution of the mobile check in channel Lufthansa relies on Bluetooth® solutuions of Blue Cell Networks.
Colorama posters and installations at Lufhansa lounges are used for the communication at German airports. Due to the success of this innovative Bluetooth® campaign round two stards in spring 2009.

October 08 - May 09

beamzone with valuable service for the market entry of Escada "incredible me"

Bluecell Networks and our Slovak partner In Blue implemented a Bluetooth marketing campaign for Escada "incredible me". At 10 stores of the Slovak perfume retail chain FAnn beamzone Bluetooth hotspots were installed and sent out promotion content to the mobile devices of the shop visitors. Due to the incredible success the campaign was expanded to Spanish metropolis Madrid, Barcelona and Valencia as well as repeated in Slovakia.

September 08 - January 09

The fight of the high tech sailboats on the oceans lasts nine months and is a challenge for both humans and material.

beamzone is on tour with the Volovo Ocean Race for the second time. In harbours from Alicante via Cape Town, Kochi, Signapur, Qingdao, Rio de Janeiro, Boston, Galway, Gotebourg, Stockholm to St. Petersburg visitors of the Ericsson lounges are able to download current mobile contents of the event via Bluetooth to their mobiles.

October 08 to June 09

For an out of home campaign of the new Mercedes GLK, giant posters in Berlin, Munich and Frankfurt have been equiped with beamzones.

Passersby with Bluetooth enabled mobile phones can download a wallpaper, a screensaver, an interactive car configurator and a showroom of the new GLK for free.

October 08
 

From August 29th to September 3rd the Berlin fairground hosts the most important public- and order-exhibition for consumer electronics.

The ZDF, a very important German broadcasting station, equipped its booth with beamzone Bluetooth technology to offer its visitors free videos, wallpapers and ring tones of the most popular ZDF broadcasts as mobile downloads.

Hall 6.2, Booth 102
 

Bluetooth-Marketing seizes now Out of Home media sites in Switzerland.

Blue Cell Networks and the Swiss brand-entertainment-agency B6 Brand Emotion launched the first Bluetooth-Poster Campaign in Switzerland for the communication-provider Orange. Due to installed beamzone Bluetooth Hotspots at highly frequented Out-of-Home sites in Switzerland?s largest cities, passers-by are able to download a mp3 version of the latest OneRepublic title ?Say? to their mobile phone for free.
 

Mobile game producer Fishlabs installed several beamzone at the most important exhibition of the video gaming branch in Leipzig, Germany.

GC visitors are able to download free mobile contents via Bluetooth at the Fishlabs promotion bus in Glashalle level -1: A03 and at the fishlabs booth hall 5: G20.

08-21 to 08-24 at Leipzig fairground

At 08-09-08 the Street Parade took place in Zurich.

This year's Street Parade motto of FRIENDSHIP evokes peaceful, responsible treatment of our fellow human beings, the environment and, of course, ourselves.
House and Techno fans used the beamzone hotspots to download Nokia ringtones and wallpapers to their mobile phones. 
Responsible for the campaign was agency MPM, Switzerland. 
 

beamzone brought the current Universal Pictures "Mamma Mia" movie to the mobile phones of cinemagoers.

Thanks to installed beamzone Hotspots within CinemaInfoTowers in UCI cinemas in Germany visitors had the possibility to download a WAP link to the universal online portal, the video trailer and wallpapers for free via Bluetooth. The campaign took place between 07-17 and 07-30-2008 within cinemas in Berlin, Bochum, Cottbus, Dresden, Düsseldorf, Hamburg and Potsdam.
 
 

From 13th ? 15th June the Nokia Greenfield Festival, Switzerland?s largest open air music event, took place.

Enthusiastic festival-goers used the beamzone hotspots to download Nokia line-up htmls, ringtones, wallpapers and prize vouchers to their mobile phones.  The download acceptance rate was 45%!
Responsible for the campaign was agency MPM, Switzerland.
 
 

With its concept for Schiesser, Mindmatics won over the top-class jury of the Interactive Poster Award by Blue Cell Networks, Jost von Brandis and Ströer.

The award honours interactive marketing concepts combining mobiles and posters. Simone Ashoff, Managing Director of Jung von Matt/Next GmbH on the winning concept: ?The idea is really clever: The poster motif starts with a story which is then resolved on the mobile phone [?].? The award ceremony took place in Munich on 5th June, and the winning campaign was broadcast in 30 locations of the Ströer City Network from 2^nd ? 10^th June.

www.interactive-poster-award.de

Ströer expands the Bluetooth City Network to 300 beamzone systems ? Blue Cell Networks develop a special hardware solution for the exterior advertising sector.

Blue Cell Networks and the Ströer Group start the new year with a collaboration: Together, the Bamberg-based company and Germany?s market leader in exterior advertising, who have been cooperating since 2007, want to expand the existing Ströer Bluetooth City Net from currently 30 to 300 systems. The first beamzone systems are expected to be installed from April of this year.
 

Meet us at the Mobile World Congress 08 from 11.2. to 14.2. in Barcelona and  learn more about beamzone.
To arrange appointments at short notice during the congress you can reach us via our exhibition hotline: 00 49 170 - 76 76 4 75
 

This year?s international Nokia Trends Lab is drawing to a close.  In Paris, Moscow and Milan visitors will have the last opportunity this year to download free Nokia specials on this event series to their mobile phones via beamzone.

The dates:
22-11-07 Paris, France
23-11-07 Moscow, Russia
29-11-07 Milan Italy

Further information:
www.nokiatrendslab.com

O2, the Munich-based mobile phone service provider, will use beamzone systems during the MTV European Music Awards on 1^st November 2007.

During the event several mobile beamzones will be uses in rucksacks of promotion teams. During the MTV European Music Awards this enables guests to download multimedia contents, such as for instance two event wallpapers or a ringtone, to their mobiles for free via Bluetooth after expressively consenting to it.
  

For the first time Blue Cell Networks, Ströer and Jost von Brandis launch an award for interactive exterior advertising

Bluetooth Marketing specialist Blue Cell Networks, the Ströer Group, Germany?s market leader for exterior advertising and the specialised agency for out-of-home media Jost von Brandis have launched an award for innovative advertising concepts combining mobiles and posters.
Young creatives can submit their suggestions until 31st December. A top-class jury consisting of representatives from agencies and advertising companies decides on the submissions.

www.interactive-poster-award.de

Address young target groups on their mobiles ? targeted, free, consent-based and with precisely measurable success.
Blue Cell Networks, the specialist for holistic Bluetooth marketing solutions, presents the beamzone Bluetooth technology in collaboration with Ströer Out of Home Media AG at the Mediaedge:cia stand.

Hall 10, Stand C27
 

Experience beamzone from 13. ? 23.9. at the IAA in Frankfurt!
The following stands are equipped with beamzone Bluetooth technology:

Hall 2.0, Stand A01
Hall 2.0, Stand A01
Hall 8.0, Stand D09
Hall 3.1, Stand A07
Hall 3.0, Stand A01
 

For the promotion of the new BMW M5 Touring Ströer, Germany?s market leader for exterior advertising, equipped City Light posters at Munich Airport with Blue Cell Networks? beamzone technology. For the duration of one year interested passers-by can download free links to the BMW WAP portal to their mobile in the security zone of Munich Airport. The hotspot technology is primarily meant to reach younger, mobile target groups. The very good response rate in the first month is a promising start.
 

From 15. to 21.3. ZDF (the second channel of German television broadcasting) is using beamzone at the CeBIT 07 in Hanover.

Visitors of the ZDF exhibition stand can download wallpapers, image trailers and ringtones of popular ZDF shows to their mobile phones via Bluetooth for free. There will, for instance, be contents around the popular broadcasts Wetten dass..?, Aktuelles Sportstudio, ZDF Heute News, Mainzelmännchen. Kinderkanal or the successful telenovela ?Wege zum Glück?.
 

From 8.3. - 18.3.07 a total of 6 beamzones will be in use at 4 exhibition stands at the 77th International Autosalon in Geneva.
The manufacturers Mercedes, Opel, Nissan and Renault offer their booth visitors the opportunity to download mobile contents regarding the vehicles onto their mobile phones, easily, free of charge and via Bluetooth.

From 08-03 to 18-03-07, Geneva, Switzerland

Mercedes-Benz, Stand 6451
Opel, Stand 2231
Nissan, Stand 4150
Renault, Stand 4130