OUT OF HOME NETWORKS

Out of Home-Networks

Point of Sale-Networks

Blue Cell Networks is an expert for implementation and operation of enterprise scale Out of Home (OOH) beamzone Bluetooth media networks.

The combination of classical Out of Home advertising and Bluetooth Marketing offers the possibility to interact with customers at high frequented public places. Applying Bluetooth Marketing in addition to a conventional Out of Home campaign the impact of the campaign can be raised to new dimensions and a new quality of contact will be generated.

Create new brand-experiences and realise innovative Out of Home advertising-concepts thanks to beamzone Bluetooth Marketing technology!

The combination of classical Out of Home Advertising Media and Bluetooth Marketing is an optimal solution to address a young target group between 14 and 29 years, that can hardly be reached by conventional advertising measures.

Well-known partners:

Extensive services concerning beamzone Out of Home implementation:

operation of Europe's largest Bluetooth network on behalf of Ströer Media AG
specially adapted service level and beamzone hardware platform for Out of Home advertising
planning, installation and operation of large-scale beamzone media networks
consulting and support on media marketing of beamzone Bluetooth Marketing networks
preparation of customised beamzone media marketing plans
creation of an outline programme of mobile contents
development of customised technical solutions

beamzone Out of Home benefit:

Stable, field-tested technology
Working device recognition
Advanced permission features (e.g. Opt-In)
Various advanced content features (e.g Couponing)
Effortless Set-up - Plug & Play

STRÖER - Bluetooth City Netz

January 07 - Ströer, largest marketer of Out-of-Home Media in Germany, implements beamzones at Top Out of Home locations in Germany. Blue Cell Networks operates the Ströer Bluetooth City Network as exclusive partner.

“Young target groups can hardly be reached by classical advertising media. Who wants to establish a successful communication with young people has to surprise them and to offer them attractive overvalues. The combination of advertising messages with mobile content fulfils that qualifications and increases the sympathy and the authenticity of an Out of Home campaign.” says Jan Hardorp, CEO Ströer Sales & Services.

More information about beamzone Media Networks: Contact