|
Case Studies
Out of Home-Networks
Point of Sale-Networks
 |
Nokia Street Parade Zurich, Switzerland
beamzone Bluetooth hotspots for Nokia at the great House & Techno event in the Swiss metropolis ...
|
 |
beamzones at the Games Convention Exhibition, Leipzig
Mobile game producer Fishlabs installed several beamzones at the Games Convention Exhibition from 08-21 to 08-24 in Leipzig, Germany
|
|
|
beamzone has been successfully deployed for years in outdoor advertising, at point of sale, or at fairs and events. Here you can see a small selection of beamzone projects.
Mc Donalds, Point of Sale
With multimedia contents which change weekly, e.g. competitions or discounts, the fast-food chain carries out successful instore marketing for customer retention.
Customer: Mc Donlads
Agency: Blue Cell Networks
Location: Coburg, Germany
Date: since 2005
Kind of project: Point of Sale
Object: Instore Marketing and customer retention
Content: Wallpapers, games, ringtone, sounds, videos, coupons
Nike, Point of Sale
Customers in Nike Shops in the UK have the opportunity to download current Nike advertising campaigns (e.g. with football stars) and other multi-media content for free to their mobile phones.
Customer: Nike, UK
Agency: AKQA
Location: Nike Stores in UK
Date: since 2006
Kind of project: Point of Sale
Object: Instore Marketing and customer retention
Content: Wallpapers, animated screensavers, videos
o2 Germany, Out of Home
At Christmas 2007, o2 initiated a combined print and Bluetooth Out of Home advertising campaign. At bus-stops, underground stations and at citylights in pedestrian areas, mobile o2 content was available for free download.
Customer: o2 Germany
Agency: Serviceplan
Location: Ströer and JcDecaux media spaces in Germany
Date: 12-06 to 12-21-2007
Kind of project: Out of Home
Object: o2 christmas-promotion
Content: o2 christmas sound, o2 wallpaper
Ströer Media AG, Out of Home
Thanks to beamzones (Bluetooth City Net, Ströer) passers-by were able to download from the promotional citylight posters an MP3 version of the new Furtado title "Say it right" to their mobile phones via Bluetooth. For free!
Customer: Ströer Media AG, mp3.de
Agency: Blue Cell Networks
Location: Cologne, Germany
Date: March 2007
Kind of project: Out of Home
Object: Promotion for Nelly Furtado album "Loose"
Content: Wallpaper, Furtado song as mp3
BMW, Ambient Media
With a permanent promotion at Munich Airport, BMW advertises various of its models. People who are interested are able to see information, e.g. videos or details of the vehicles, on their mobiles free of charge via Bluetooth.
Customer: BMW
Agency: Blue Cell Networks
Location: Munich, Germany
Date: since August 2007
Kind of project: Out of Home
Object: Promotion for new BMW models
Content: Wallpaper, Html with WAP link
Nokia, Events
beamzone is the promotion headliner at many international Nokia events, and visitors are enthusiastic fans of the free Bluetooth downloads, such as songs, wallpapers or videos.
Customer: Nokia
Agency: 12snap (GER), MPM Sponsoring (AU; CH)
Location: international Nokia events
Date: since 2005
Kind of project: Events
Object: Nokia brand-awareness
Content: Videos, ringtones, wallpapers, and more
|
all rights reserved by Blue Cell Networks GmbH
The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, and any use of such marks by Blue Cell Networks GmbH is under license.