PROJECTS

Client: Life Ball
Agency: Media2Max
Location: Vienna, Austria
Date: May 2009
Field of use: Event
beamzones®: 12
Goal: Infotainment
Content: Wallpaper, song, event schedule

Blue Cell Networks and its Austrian partner Media2Max supplied the Life Ball in Vienna with several Bluetooth® hotspots. The predominantly prominent Guest from showbuiz to politics of Europes´ largest AIDS gala were able to downloads the official Life Ball 2009 song and information about the event schedule from overall 12 beamzones® on the event area and in the event halls.

Client: Nokia
Agency: MPM Switzerland
Location: Interlaken, Switzerland
Date: June 2009
Field of use: Event
beamzones®: 1
Goal: Infotainment
Content: Song, ring tone, daily line-ups, event schedule, win-coupon

Enthusiastic festival visitors downloaded Nokia line-ups htmls, ring tones, wallpapers and win-coupons from beamzone Hotspots. The coupon was valid for a relaxing whirlpool bath in the Nokia Area. At the first two festival days a recordbreaking downloadnumber of more than 1.000 per beamzone® and day was achieved. Overall 2.803 downloads and 45% acceptance rate led to a brilliant result a the festival weekend.