NEWS

The fight of the high tech sailboats on the oceans lasts nine months and is a challenge for both humans and material.

beamzone is on tour with the Volovo Ocean Race for the second time. In harbours from Alicante via Cape Town, Kochi, Signapur, Qingdao, Rio de Janeiro, Boston, Galway, Gotebourg, Stockholm to St. Petersburg visitors of the Ericsson lounges are able to download current mobile contents of the event via Bluetooth to their mobiles.

October 08 to June 09

For an out of home campaign of the new Mercedes GLK, giant posters in Berlin, Munich and Frankfurt have been equiped with beamzones.

Passersby with Bluetooth enabled mobile phones can download a wallpaper, a screensaver, an interactive car configurator and a showroom of the new GLK for free.

October 08
 

From August 29th to September 3rd the Berlin fairground hosts the most important public- and order-exhibition for consumer electronics.

The ZDF, a very important German broadcasting station, equipped its booth with beamzone Bluetooth technology to offer its visitors free videos, wallpapers and ring tones of the most popular ZDF broadcasts as mobile downloads.

Hall 6.2, Booth 102
 

Bluetooth-Marketing seizes now Out of Home media sites in Switzerland.

Blue Cell Networks and the Swiss brand-entertainment-agency B6 Brand Emotion launched the first Bluetooth-Poster Campaign in Switzerland for the communication-provider Orange. Due to installed beamzone Bluetooth Hotspots at highly frequented Out-of-Home sites in Switzerland?s largest cities, passers-by are able to download a mp3 version of the latest OneRepublic title ?Say? to their mobile phone for free.
 

Mobile game producer Fishlabs installed several beamzone at the most important exhibition of the video gaming branch in Leipzig, Germany.

GC visitors are able to download free mobile contents via Bluetooth at the Fishlabs promotion bus in Glashalle level -1: A03 and at the fishlabs booth hall 5: G20.

08-21 to 08-24 at Leipzig fairground

At 08-09-08 the Street Parade took place in Zurich.

This year's Street Parade motto of FRIENDSHIP evokes peaceful, responsible treatment of our fellow human beings, the environment and, of course, ourselves.
House and Techno fans used the beamzone hotspots to download Nokia ringtones and wallpapers to their mobile phones. 
Responsible for the campaign was agency MPM, Switzerland. 
 

beamzone brought the current Universal Pictures "Mamma Mia" movie to the mobile phones of cinemagoers.

Thanks to installed beamzone Hotspots within CinemaInfoTowers in UCI cinemas in Germany visitors had the possibility to download a WAP link to the universal online portal, the video trailer and wallpapers for free via Bluetooth. The campaign took place between 07-17 and 07-30-2008 within cinemas in Berlin, Bochum, Cottbus, Dresden, Düsseldorf, Hamburg and Potsdam.
 
 

From 13th ? 15th June the Nokia Greenfield Festival, Switzerland?s largest open air music event, took place.

Enthusiastic festival-goers used the beamzone hotspots to download Nokia line-up htmls, ringtones, wallpapers and prize vouchers to their mobile phones.  The download acceptance rate was 45%!
Responsible for the campaign was agency MPM, Switzerland.
 
 

With its concept for Schiesser, Mindmatics won over the top-class jury of the Interactive Poster Award by Blue Cell Networks, Jost von Brandis and Ströer.

The award honours interactive marketing concepts combining mobiles and posters. Simone Ashoff, Managing Director of Jung von Matt/Next GmbH on the winning concept: ?The idea is really clever: The poster motif starts with a story which is then resolved on the mobile phone [?].? The award ceremony took place in Munich on 5th June, and the winning campaign was broadcast in 30 locations of the Ströer City Network from 2^nd ? 10^th June.

www.interactive-poster-award.de

Ströer expands the Bluetooth City Network to 300 beamzone systems ? Blue Cell Networks develop a special hardware solution for the exterior advertising sector.

Blue Cell Networks and the Ströer Group start the new year with a collaboration: Together, the Bamberg-based company and Germany?s market leader in exterior advertising, who have been cooperating since 2007, want to expand the existing Ströer Bluetooth City Net from currently 30 to 300 systems. The first beamzone systems are expected to be installed from April of this year.
 

Meet us at the Mobile World Congress 08 from 11.2. to 14.2. in Barcelona and  learn more about beamzone.
To arrange appointments at short notice during the congress you can reach us via our exhibition hotline: 00 49 170 - 76 76 4 75
 

This year?s international Nokia Trends Lab is drawing to a close.  In Paris, Moscow and Milan visitors will have the last opportunity this year to download free Nokia specials on this event series to their mobile phones via beamzone.

The dates:
22-11-07 Paris, France
23-11-07 Moscow, Russia
29-11-07 Milan Italy

Further information:
www.nokiatrendslab.com

O2, the Munich-based mobile phone service provider, will use beamzone systems during the MTV European Music Awards on 1^st November 2007.

During the event several mobile beamzones will be uses in rucksacks of promotion teams. During the MTV European Music Awards this enables guests to download multimedia contents, such as for instance two event wallpapers or a ringtone, to their mobiles for free via Bluetooth after expressively consenting to it.
  

For the first time Blue Cell Networks, Ströer and Jost von Brandis launch an award for interactive exterior advertising

Bluetooth Marketing specialist Blue Cell Networks, the Ströer Group, Germany?s market leader for exterior advertising and the specialised agency for out-of-home media Jost von Brandis have launched an award for innovative advertising concepts combining mobiles and posters.
Young creatives can submit their suggestions until 31st December. A top-class jury consisting of representatives from agencies and advertising companies decides on the submissions.

www.interactive-poster-award.de

Address young target groups on their mobiles ? targeted, free, consent-based and with precisely measurable success.
Blue Cell Networks, the specialist for holistic Bluetooth marketing solutions, presents the beamzone Bluetooth technology in collaboration with Ströer Out of Home Media AG at the Mediaedge:cia stand.

Hall 10, Stand C27
 

Experience beamzone from 13. ? 23.9. at the IAA in Frankfurt!
The following stands are equipped with beamzone Bluetooth technology:

Hall 2.0, Stand A01
Hall 2.0, Stand A01
Hall 8.0, Stand D09
Hall 3.1, Stand A07
Hall 3.0, Stand A01
 

For the promotion of the new BMW M5 Touring Ströer, Germany?s market leader for exterior advertising, equipped City Light posters at Munich Airport with Blue Cell Networks? beamzone technology. For the duration of one year interested passers-by can download free links to the BMW WAP portal to their mobile in the security zone of Munich Airport. The hotspot technology is primarily meant to reach younger, mobile target groups. The very good response rate in the first month is a promising start.
 

From 15. to 21.3. ZDF (the second channel of German television broadcasting) is using beamzone at the CeBIT 07 in Hanover.

Visitors of the ZDF exhibition stand can download wallpapers, image trailers and ringtones of popular ZDF shows to their mobile phones via Bluetooth for free. There will, for instance, be contents around the popular broadcasts Wetten dass..?, Aktuelles Sportstudio, ZDF Heute News, Mainzelmännchen. Kinderkanal or the successful telenovela ?Wege zum Glück?.
 

From 8.3. - 18.3.07 a total of 6 beamzones will be in use at 4 exhibition stands at the 77th International Autosalon in Geneva.
The manufacturers Mercedes, Opel, Nissan and Renault offer their booth visitors the opportunity to download mobile contents regarding the vehicles onto their mobile phones, easily, free of charge and via Bluetooth.

From 08-03 to 18-03-07, Geneva, Switzerland

Mercedes-Benz, Stand 6451
Opel, Stand 2231
Nissan, Stand 4150
Renault, Stand 4130