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Via beamzone offers numerous, partially patented features for effectively and individually designing your Bluetooth marketing campaign.
The following features can be set up for every beamzone project as an option:
The mobile phone has to be held as close as possible to the beamzone (TouchIn) in order to receive a download request. This means additional consent to the download process on behalf of the user.
The beamzone transmission radius can be individually defined. Only within the defined area are beamzone requests sent and contents offered.
On the mobile phone an arbitrarily definable Bluetooth name must be configured to be able to download contents. Apart from the additional authentication function this feature can also be used to implement a content selection and therefore even more precisely address the target group.
Example:
If you call the mobile “beamzone ringtone” you will be offered a ringtone. If you call the mobile “beamzone video” you will receive a video.
By holding the mobile phone to the beamzone very closely and for a long period of time a new request can be actively solicited after accidentally declining it.
beamzone automatically coins individual, definable serial numbers on wallpapers and thus creates forgery-proof vouchers which can, for instance, be redeemed at the point of sale.
beamzone enables the implementation of classic competitions. Winning odds, winning periods and the number of competitions when playing the mobile contents can be precisely and individually defined.
Blue Cell Networks was the first provider to develop additional authentication options for the beamzone Bluetooth hotspots. Configuring the "TouchIn", "Distance" or "Bluetooth Keywording" features makes beamzone a pull marketing media with triple opt-in function (3 authentication steps to the download).
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