OUT OF HOME NETWORKS

Case Studies

Out of Home Networks

Point of Sale Networks

Blue Cell Networks is the expert for implementation and operation of large-scale Bluetooth Out of Home media networks.

Within a large-scale network of beamzone Bluetooth hotspots installed in Citylight-Posters, Bluetooth Marketing becomes a bookable media service.
Advertisiers are able to use those nationwide Bluetooth Marketing networks to place rich media contents coverage-efficient as never before, targeted and directly from the Bluetooth poster to the mobiles of the target groups.
Interested passers-by can download mobile contents to their mobiles for free. The contents will be saved constantly, will be looked at 8,7 times and forwarded 5,2 times on average to friends and family.

Special services for beamzone Out of Home use:

• customised beamzone hardware platform for Out of Home advertising
• specially adapted Out of Home service level
• planning, installation and operation of large-scale beamzone media networks
• consulting and support on media marketing of beamzone Bluetooth Marketing networks
• preparation of customised beamzone media marketing plans
• creation and production of mobile contents
• development of customised technical solutions

Partner:

Blue Cell Networks operates Europe?s largest Bluetooth media network ? the Bluetooth City Net of the Ströer Media AG in Germany.

300 premium locations, selected according to ideal factors for the performance of Bluetooth campaigns.
This means maximum frequency and high resting time at the same time, especially in the periphery of young target groups. All Bluetooth poster sites are located very central, mainly at public transport junctions in the largest German metropolises. E.g. at main stations, urban railway and subway stations or in pedestrian precincts.

"Young traget groups are hard to reach with classical advertising. Who wants to communicate successfully with young people, has to surprise and offer them attractive added values and entertainment. The combination of advertising messages with mobile content via Bluetooth complies with these requirements and raises sympathy and authenticity of an Out of Home campaign", says Jan Hardorp, CEO Ströer Sales & Services.
 

Contact us for further information concerning Bluetooth media networks: Contact